LAHAYE, Lieven (ed.)
to flaunt, really

“… Ever since its inception as a profession, graphic design has exhibited its necessity to make information public. Its urge to expand and to reproduce reflects its capitalist inheritance. This desire however isn’t always shared by all stories molded and articulated by the discipline.

Publishing is preceded by a series of labours, but the act itself consists just of a very instant. It is one loud shriek from the top of a hill. A toppling-over. From then on a story will tumble downhill—distribute and disseminate. However that happens, and who it reaches is an unpredictable process. Thereafter publishing enables, and sets in motion, all its future readings and retellings.

Wondering the many contradictory sensibilities contained in this process, we attempt to grasp their whys, their hows and their ifs. The following essays— written by Sunny Lei, Haron Barashed, Agathe Mathel, Alina Scharnhorst, Villem Sarapuu, Gal Šnajder, Seppe-Hazel Laeremans, Fernanda Saval and Eva Claycomb—stretch and curl in between these various registers of opening up and closing in.

Unraveling the movements, strategies, forms and intentions of publishing, this book attempts to unfold their utterances, platforms, languidities, reinterpretations, identities, tactilities, ambiguities, characters and audiences.

To Flaunt, Really”

—from the introduction by Seppe-Hazel Laeremans and Agathe Mathel.

Published by Estonian Academy of Arts, 2026
Graphic Design