LEBRUN, Olivier
Revue Faire – To look at things #30 bis – Donner corps : le specimen typographique chez Lineto / Types of types: the typographic specimen by Lineto

Cet essai composé en LL Bradford s’intéressera à un corpus d’objets édités choisis au sein du catalogue de caractères typographiques distribués par Lineto, proposant une mise en perspective avec des facteurs culturels, socio-économiques et (assez peu) historiques.

An expanded reprint of the issue dedicated to the type specimens of the Swiss type foundry Lineto. For Lineto (https://lineto.com) the Specimen plays out through forms and formats in order to promote the foundry's typefaces: books, posters, envelopes, pamphlets, letter transfers, print ads, and video clips as well as inflatable structures and bootlegs of logotypes. When Reala published LL Biff in 2000, the specimen employed graffiti culture and its modes of distribution, along with a combination of two references: “Medium is the message“*, “Style is the message.” For Lineto the citation is a form that allows them to distribute their typographic catalogue while promoting diverse cultural fields: “Ignorance of your own culture is not considered cool!” [publishers’ note]

Bilingual Français + English.

Published by Éditions Empire, 2026
Design by Syndicat
Periodicals / Graphic Design / Typography